SEARCH FOR WEB/TV SHOW HOST TO GO GLOBAL

(Regina, CANADA) WANTED: Host. Must be at least 21 years of age. Likes to travel and live life to the fullest. Thrives on adventure. Intellectually curious. Possesses excellent communications skills.

Producers of the hippest adventure travel series to hit the web and TV know what they’re looking for: the right person to host My Global Adventure, an interactive web site and 26 part half-hour television series based on a host traveling to 24 countries on six continents within eight months. Potential applicants can enter the open competition on the web site at www.myglobaladventure.com.

The international search begins February 19 for the host that will become the ultimate road trip “survivor.” Closing date for the host search is April 2, 2001. A short list will be complete by April 9 and the final selection will be announced via web cast April 27, 2001. The host of My Global Adventure will be a real person on a real life experience, engaging in the ultimate adventure of ‘round the world travel, extreme sports, as well as encountering cultural and historical events. Each and every moment of their travel will be captured by an accompanying web cast and television crew, documented for internet and broadcast.

The host’s personal journey is the central focus of the travel adventure web site and TV series, and is reflected in that person’s daily journal entries, seen in “real time” on the internet site. The audience becomes an active participant in the host’s trials and tribulations … and even has the opportunity to offer the host ideas, observations and advice during LIVE chat sessions. This interactivity, coupled with the “as it happens” action from the web site makes My Global Adventure a one-of-a-kind web/TV entertainment vehicle.

Web site visitors will live vicariously through the show host, directing a wide range of physical and emotional activities and challenges, as diverse as swimming with Sharks in the Philippines, hang gliding off the tip of South Africa, climbing Mount Kilimanjaro, riding a wild river in Cambodia or riding a hot air balloon over the Serengetti, or visiting the leper colonies of India and Mother Teresa’s Nirmal Hriday ("Pure Heart") Home for Dying Destitutes in Callcutta. The result: total audience engagement.

My Global Adventure is one person’s life altering voyage of discovery - a journey around the world in search of those adventures. We follow this person through Physical Adventures, Cultural Adventures and Adventures of the Spirit. At times, we are definitely off the beaten path, and other times we are looking at that location in a fresh or unusual way.

SEARCH FOR TV SHOW HOST TO GO GLOBAL (continued)

CEO of Minds Eye Entertainment, Kevin DeWalt, is also Executive Producer and Creator of the series.

“My Global Adventure and myglobaladventure.com is looking at the Internet business model "out of the box". This is not about a traditional TV show with an add on web site component: it's reversing the model by having a web based show with a spin off TV series. The web site will generate millions of hits world wide, which gives us and our partners a built-in worldwide television audience.”

“This will be a very exciting and engaging experience that blends the two media in a seamless and inclusive way. Having done a 3 year around the world journey myself over 20 years ago I know first hand how a trip of this scope can change one's life. Now with technology, an experience like this can be shared with millions of people in real time," he says.

Minds Eye Entertainment is a fully integrated production, post-production and distribution entity with offices in Canada and the U.S. Over the last 15 years the company has produced over 500 hours of programming that is presently seen in more than 350 million households worldwide. Its award-winning feature films, television series, and documentaries have been translated into a dozen languages, and sold in more than 100 countries. The company’s web site is www.mindseyepictures.com.

Life Network will air the first window of the television series in Canada January 2002. Life Network is a division of ALLIANCE ATLANTIS COMMUNICATIONS INC., a leading broadcaster, creator and distributor of filmed entertainment with significant ownership interests in eight Canadian specialty television networks. The Company's principal business activities are conducted through three operating groups: Broadcast, Motion Pictures and Television. Headquartered in Toronto, ALLIANCE ATLANTIS operates offices in Los Angeles, Montreal, Edmonton, London, Sydney, and Shannon. The Company's common shares trade on the Toronto Stock Exchange - trading symbols AAC.A, AAC.B and on NASDAQ - trading symbol AACB. The Company's web site is www.allianceatlantis.com.

For more information, contact: